NOTES BY LARRY SCOTT
After 30 years some of these wear well, and some don't.
The only thing I can add to that is that they are a reflection
of the times. You will notice that Jeff Clarke
was the creative force at KQ4 and the rest of us just
fell in behind.
If I have goofed on IDing the voices...let me know so I can
correct it...30 years is a long time.
Special thanks here to Roger Hunter
who found this site (on Google from his home in Arkansas) and sent me ALL of these IDs and a bunch
of other airchex. Roger, you're a prince!
And, the quality is still pretty good after 30 years and
lots of cassette dubs.
1...This was one of my favorite IDs..."Listen to Either
End." Produced by Jeff Clarke...and his sense
of the strange comes right through. The well-used copy
of the Stones has a big vinyl "pop" in the left channel
at the fade.
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2...This is Michael "The Crazy Greek" Sakellarides with
"Everything We Do is Music."
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3..."Buddy, Pull Over" I never did understand. Too
strange for me? But the listeners loved it.
Jeff Clarke produced.
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4...Many of you may remember Jeff Clarke's "Acme Nose Funnel
Serenade", brought to you by the Acme Manufacturing
Company, purveyors of fine nose funnels, lip straighteners and
other petroleum distillates. The man was very strange.
This is the KQ4 ID based on that theme. Notice
the reference to Brute Flunkmeyer, a shot at Bruce
Funkhouser who, at that time, was the Program
Director at KINK. We all called KINK the
Muzak of Portland radio. What's funny here is
that
Bruce Funkhouser went on to become a VP at Muzak..."Funkhouser
enhanced and expanded the company's offerings from two music
channels being delivered to 100,000 businesses in 1987, to
delivering over 66 music channels via satellite to over
200,000 businesses as well as to 1,000,000 consumers in their
homes in 1997." Job well done, Bruce!
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5...This is me doing a "Talking Computer" ID. It
didn't work then, either.
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6..."FM Over Here" is another Jeff Clarke bizarro
ID.
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7...Jeff Clarke again with the "All American"
ID...a shot at other formats.
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8...Ed Hepp did this
ID. Ed was also know as Ed Mitchell in his
KFRC days. This is the "Reverse Reverb"
ID. It was a popular effect...record your sound...turn
the tape over and play it backwards while applying
reverb...and you have "reverse reverb" or "pre-reverb"...very
"heavy" in that day.
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9 & 10...This is me
doing another angle on the "Reverse Reverb"
IDs.
long version
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short version
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11...It's him...Jeff Clarke with the "Hi-Fi Ha
Ha" ID. The was obviously produced under the
influence of.....
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12, 13 & 14...These are straight voice IDs done by
Michael "The Crazy Greek" Sakellarides. There are
three of them on the track.
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15...The question was, "How Can You Be In Two Places At
Once....." and we came up with the answer. Jeff
Clarke intro with me doing the singing.
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16..."Not Insane" was another favorite.
Jeff Clarke strikes again.
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17...This is me doing "Over There, Over Here."
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18...Jeff Clarke does "Whatever It Is" with a
nice shot at the Elks Lodge.
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19...This got lots of airplay. It's Faith and
child. "It's A Mother."
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20...Me again with "Experienced." I have no
idea what the fx at the beginning is or why it was there.
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21...This is the famous "La Bella Donna" from
Jeff Clarke. This was a clever way to suggest to the
listeners that the ratings were on and we wanted them to write
down KQIV...but we couldn't come right out and say it.
Jeff figured out how to do it. And, KINK
complained to ARB about this ID, saying it crossed the
line. ARB didn't buy into that argument.
KINK also complained about our slogan, "Absolutely
Live, 24-Hours a Day" because they were automated more than
they were live. Nobody listened to that complaint,
either.
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